New Customers and US Trip
In January 2020 we were at CES 2020 in Las Vegas and at Swissnex in San Francisco. Those three weeks were intense, we learned a lot and did even more networking: we talked to many interested persons, to senior researchers, athletic directors, and to a few potential future customers. And we won the 3rd place at the #swisstech startup competition in Las Vegas!
We could confirm that we are on the right track with our unique selling point: it seems that no other company is able to offer such a simple yet in-depth sports performance analysis like we are doing. This gives us energy for the future and shows that even as a small company we can compete against the big players.
Our increased sales efforts are bearing their fruits as well: the Finnish and French
national teams are now using our system and we are very proud to support their athletes with our technology. We also
have the first sport gymnasium, the Hochalpines Institut Ftan who is using our system for training
their top athletes in alpine ski racing, snowboarding, and cross-country skiing.
Our sponsored team, the Team BSV IBEX, is doing very well in this season and their coach confirmed that our system contributed to an optimal season preparation: without our system, their athletes would not have attained such good results in their first season as a Visma Ski Classics team!
Meet us in January at the CES and in San Francisco
We are exhibiting at the Consumer Electronics Show, CES, in Las Vegas from Jan 7 - 10 2020. Come and meet us at our booth #53221 in the Eureka Park at Sands.
After CES we will be in San Francisco from Jan 11 - 25 2020 and participate in the Swissnex bootcamp. This program will help to meet with potential key players around the Bay Area to better understand the American eco-system and identify potential partners for our US market entry. Write us if you want to schedule a meeting in San Francisco. On the evening of Jan 22 there is a public demo night you are most welcome to join!
Fri Up releases promotion video
We were working hard the last few months and are pleased to have signed a sponsoring agreement with Team BSV IBEX, a Visma Ski Classics team from Graubünden, Switzerland. Together with Fri Up, from which we get business support and coaching, we accompanied the team for a practice session this summer. Watch the video to learn more about Archinisis and how the Team BSV IBEX is using our technology to optimize their training.
Demos, release and expansion
The last six months went by very fast and Archinisis kept both focussing on expansion and the release of the cross-country and biathlon performance analysis platform. Senior lecturer and coach Stefan Lindinger is now the official brand ambassador for cross-country skiing and biathlon. He was for many years in Salzburg and is now in Gothenburg. He is author of many of the most read and cited cross-country research papers of the last 15 years. Fredy Hauser, marketing expert and sport enthusiast, is coaching Archinisis in all marketing-related questions.
And, most important, Archinisis hired the first employee after the founder: Jeremy Patton was hired in February and works as a software engineer and algorithm designer. He holds a master degree in life sciences from EPFL.
The upcoming weeks will be spent by further spreading our system and extending it to other sports. Negotiations with different national teams, race organizers, and companies from all over Europe are currently underway. Contact us if you would also like to work with us!
Since March Archinisis has also its own Instagram account: www.instagram.com/archinisis/. We try to post every week some information about our latest developments, conferences, collaborations, etc. Follow Archinisis on Instagram to never miss any news!
Archinisis took part at GEST 2019 both as an exhibitor and a presenter. We presented our latest work on automatic sub-technique classification in skating cross-country skiing. We can proudly state that our system is the best performing system for everyday use during trainings with a correct recognition rate of 98.4 percent for gears 2, 3, 4. Read the full details here.
The International Congress on Science and Skiing took for the first time place in Finland. For Archinisis this is the most important research congress as most researchers active in winter sports sciences and biomechanics are present - the current main target group for our research market. Archinisis did live demos with different participants from Scandinavia and central Europe and also demonstrated its ability to include other systems where a combination with force data from Proskida was presented. The two systems together are able to provide you the full picture about cross-country skiing, from forces to kinematics.
After six months of existence it is time to reflect and provide you with some inside stories of what we did this past half year.
Archinisis GmbH was founded by Benedikt Fasel in May 2018 at the Bluefactory in Fribourg (Switzerland) with the support of Fri Up and the Fribourg Development Agency (promotion économique / Wirtschaftsförderung). These first six months have been spent developing the different sensors and algorithms.
To start with, Archinisis needed two new specialized sensors, able to collect data with a sufficiently high precision. The first sensor, the GNSS-IMU sensor, measures 3D position and velocity with the help of a GNSS (GPS) and acceleration and angular velocity with the help of an inertial measurement unit (IMU). The second sensor, the synchronization unit, allows for the first time to accurately and automatically synchronize any video recorded with a handheld camcorder with the GPS-time. This allows a fully automatic synchronization between videos and sensor data. The sensors were developed by the Swiss company Advanced Sport Instruments with several years experience in hardware and sensor design for outdoor sport applications.
The most time was spent on developing the algorithms and software platform that allow to extract and visualize sport-specifc performance parameters. Being a participating company in the Swedish Center of Health Innovation - Home of Internet of Sports we decided to focus our first development on cross-country skiing and biathlon. So far, in 2018, Benedikt has been four times to Östersund to collect data and meet with coaches to evaluate the needs from the field and requirements for hardware and software.
The entire analysis platform has been programmed in Python and is web based. This allows accessing the data from anywhere and results can be shared easily with other coaches or the athletes. Dedicated algorithms allow to increase the precision of the low-cost GNSS so that it can for example be used to analyze intermediate times with a 95% error confidence interval of only 0.3 seconds. This work has been presented at the conference Spinfortec 2018 in Munich.
A special sensor fusion algorithm has also been developed and will allow to estimate the center of mass speed and position of the athlete, even though the sensor is placed on the athlete's upper body. Moreover, with this information we will also be able to automatically detect the subtechnique for classical and skating cross-country skiing styles. For biathlon, we designed a very precise and sensitive algorithm that can detect the time of each release of a shot, even if the sensor is not attached to the rifle!
This was the very first conference where Archinisis was present. We had a booth and participated in the start-up battle. It was a very interesting conference and allowed to start making the name Archinisis known to a greater public.
The first sports conference where Archinisis was sponsor. Coaches and researchers from the Skandinavian countries discussed the results of the past Olympic Winter Games and shared some of their experience how the games were prepared. Benedikt could catch up with a lot of researchers and professors he met during his PhD who were all eager and happy to learn that he is now commercializing some of his developments from the PhD.
Archinisis participated in the pre-conference workshop was also a sponsor. This conference allowed us to have a glimpse on the very important German market and also teach the students the basics of inertial sensor processing and 3D video analysis during the workshop.
The company Menios (formerly Myon) is integrating the joint drift correction algorithms Benedikt developed during his PhD in their full-body inertial sensor system. Archinisis is ensuring the industrialization process and improving the correction algorithms for low intensity movements such as treadmill walking and biking applications, two domains where other systems are unable to provide reliable results for the 3D joint angles.
Qualisys, a Swedish company producing camera-based 3D motion capture systems is now seamlessly integrating inertial sensors into their system. Together with Menios, Archinisis is providing technical expertise for inertial sensor processing and is also active in the development of new fusion algorithms.
Marsblade is based in Östersund, Sweden, and is behind the Flow Motion Technology, improving the performance for inline skating and ice hockey. With the support from the Center of Health Innovation - Home of Internet of Sports Archinisis is testing whether inertial sensors integrated in the inline skate or ice hockey shoes can be used to track the movement and provide feedback on the training performance.